By now, you are probably familiar with email newsletters, a great addition to any business’s digital marketing toolkit. They offer a range of benefits, such as increased brand recognition, higher traffic rates, improved customer relationships, and boosted sales. But are you aware of how to make your newsletter stand out from the crowd? Or how to increase its effectiveness? With an estimated 306.4 billion emails sent daily, it can be a challenge to cut through the noise and get people’s attention. However, with the right tips, your newsletter can find its way straight into your subscriber’s inboxes and hearts.

Newsletter Marketing: What’s The Secret?

One could argue, the beauty of newsletter marketing lies in its simplicity. Publishing an email newsletter is a process that encompasses several separate steps. The more effectively you accomplish these steps, the better your newsletter will be. You have to select relevant content, write engaging copy, format everything beautifully, publish it, and then monitor the results so you can improve your newsletter over time.

It seems simple, doesn’t it? But the magic lies in the execution. You’ve got to figure out what content resonates with your readers and how to display it in a way that is not only visually appealing but also easy to read.
Success relies heavily on understanding what makes a newsletter not just good, but outstanding. In the following sections, we will delve into 25 of the best newsletter examples and the lessons they offer.

1. Invision’s newsletter

Invision’s newsletter uses a remarkable but simple design that guarantees a delightful reader experience. It provides useful content and even software updates that help designers at various stages of their professional journey.

Lesson: Subtle simplicity in design can often effectively convey complex information.

2. Robinhood Snacks

In Robinhood Snacks, you’ll find a daily financial news roundup that presents information in a comprehensive, yet digestible manner. Robinhood’s approach centers on reducing unnecessary financial jargon and providing readers an easy-to-understand overview of market trends.

Lesson: Making content clear, digestible, and relatable is critical in maintaining reader engagement.

3. Quartz

Quartz’s daily newsletter aids readers in understanding global affairs better. They aren’t about just providing the news; they aim to center their content around stories in the context of the bigger picture.

Lesson: Providing context has a powerful, resonating effect.

4. Hacker Newsletter

The Hacker Newsletter compiles a list of new tech and startup-related content from around the web. But it doesn’t throw an overwhelming amount of content to readers. Instead, it filters the most meaningful pieces, offering an efficient way to keep track of developments in these fields.

Lesson: Curating content is an enriching way to provide value.

5. Product Hunt

Product Hunt’s daily email provides the perfect snapshot of exciting product launches across different industries. Their newsletter is known for its simplicity, making it easy for subscribers to find the newest and coolest products.

Lesson: Simple presentation and clear copy can drive engagement.

6. Austin Kleon

This newsletter is the perfect blend of the professional and personal. Austin Kleon uses his email newsletters to share updates on his books and works, as well as his favorite things from around the web.

Lesson: A personal touch can help to build connections with an audience.

7. The Daily Carnage

The Daily Carnage utilizes efficient curation to provide its subscribers with valuable content in the realm of marketing, tech, and more. Every newsletter also includes a gratifying “endnote,” to cap off the reader’s experience.

Lesson: A consistent, thoughtful format can make your newsletter memorable.

8. Girlboss

Girlboss newsletters are a goldmine of career-centric content. They excel at providing valuable content that empowers young women professionals.

Lesson: Niche-focused content can effectively attract and engage a dedicated audience.

9. Moz Top 10

Moz Top 10 offers readers a bi-weekly digest of the top ten pieces of SEO and online marketing-related content, contributing to a more knowledgeable marketing audience.

Lesson: Be selective about your content to uphold the value of your newsletter.

10. Skimm

Skimm is known for its simple, breezy writing style that helps readers get to the heart of the news. It’s respected for its ability to make headlines understandable and promote informed action.

Lesson: Clear, engaging writing style is the backbone of a successful newsletter.

11. Farnam Street

Farnam Street’s newsletter is fully dedicated to helping readers make better decisions and live a more fulfilling life. Valuable long-form articles are thematically centered around decision-making, bias, and overall self-improvement.

Lesson: Long-form content can be successful too, if it provides substantial value to the reader.

12. James Clear 3-2-1

In this newsletter, best-selling author James Clear relies on pithy, insightful statements on productivity and behaviors. He uses the ‘3-2-1’ format: three ideas, two quotes, and one question.

Lesson: Succinct, high-quality content can boost the reader’s trust in the source.

13. CB Insights

This newsletter has rightly gained a reputation for its unique content, infusing humor into business and tech trends. Their tone is refreshing and encourages readers to stay tuned for more.

Lesson: A unique, refreshing tone can draw more subscribers.

14. Science of Us

This irregular email explores the science behind how we think and act. Each edition provides valuable insights into human nature, making it deeply engaging and educational.

Lesson: Stand out by offering deep, thought-provoking insights.

15. Fortune CEO Daily

Fortune’s focused newsletter provides the latest updates on the business landscape. Not only does it cover market happenings, it also provides analysis from global CEOs and business leaders.

Lesson: Expert opinions and real-life insights can add depth and credibility to your content.

To wrap things up, your newsletter remains one of the most valuable tools in your digital marketing kit. It helps in nurturing relationships with your subscribers, drives higher engagement rates and ultimately builds your brand credibility.

The key takeaway here is that great newsletter content is about much more than just content. It’s about creating a seamless reader experience through concise and relevant content, engaging writing, attractive design, personal tone, and a clear call to action. When you make your reader’s experience central to your newsletter efforts, success naturally follows.

Remember, every newsletter you send is a new opportunity to connect with your audience. Are you ready to make the most out of it? It’s time to take what we’ve gleaned from these examples into the creation of your own unique newsletters. Because remember, a newsletter done well offers a valuable addition to your digital marketing strategy—one that stands the test of inbox time.